Burma Shave sign

by RicardMN Photography

Title

Burma Shave sign

Artist

RicardMN Photography

Medium

Photograph

Description

Burma Shave sign in Seligman, in Yavapai County, Arizona, United States.
Burma-Shave was an American brand of brush-less shaving cream, famous for its advertising gimmick of posting humorous rhyming poems on small sequential highway roadside signs.
Burma-Shave was introduced in 1925 by the Burma-Vita company owned by Clinton Odell. The company's original product was a liniment made of ingredients described as having come "from the Malay Peninsula and Burma." Demand was sparse, and the company sought to expand sales by introducing a product with wider appeal.
The result was the Burma-Shave brand of brush-less shaving cream and its supporting advertising program. Sales took off. At its peak, Burma-Shave was the second-highest selling brushless shaving cream in the United States. Sales declined in the 1950s, and in 1963 the company was sold to Philip Morris. The signs were removed at that time. The brand decreased in visibility and eventually became the property of the American Safety Razor Company.
In 1997, the American Safety Razor Company reintroduced the Burma-Shave brand with a nostalgic shaving soap and brush kit, though the original Burma-Shave was a brushless shaving cream, and Burma-Shave's own roadside signs frequently ridiculed "Grandpa's old-fashioned shaving brush."
Burma-Shave sign series first appeared in Minneapolis, Minnesota in 1925, and remained a major advertising component until 1963 in most of the contiguous United States.
Examples of Burma-Shave advertisements are at The House on the Rock in Spring Green, Wisconsin. Re-creations of Burma-Shave sign sets also appear on Arizona State Highway 66, part of the original U.S. Route 66, between Ash Fork, Arizona and Kingman, Arizona (though they were not installed there by Burma-Shave during its original campaigns) and on Old U.S. Highway 30 near Ogden, Iowa.

Seligman was a stage stop on the Mojave Road, and its successor Historic US Highway 66.

FEATURED PHOTO, Art from the Past group, 10/08/2013

FEATURED PHOTO, Memories and Nostalgia group, 10/11/2013

FEATURED PHOTO, Artists News group, 10/14/2013

Uploaded

October 6th, 2013

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